Logo Redesign

A quick project popped up for me this week! A family member needed a second opinion on a logo design for their upcoming sewing and quilting business.

Their business is called, “Threds”. The owner is a red head which explains the play on words.

Old Version

  • Very hard to read.
  • Disconnect from green color and daisy symbol.
  • Capital letters and ligatures on the “h and e” make it impossible to distinguish the words.

thredsoldMy Version

Goal:  Focus on color and connecting the concept of red and sewing.

  • Tracked out the letters to allow clean space.
  • Made it feel more feminine with rounded typeface and color swatches.
  • Utilized the ascender of the “h” to create an abstract needle and thread effect.
  • Viewers eyes should follow left to right through the loop of the “h” to the “s”.
  • Overall look is clean and communicates the company’s industry in a simple way.



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